My definition of `Enthusiastic Home Cooks' refers to female/male that loves to create an occasional meal at home using professional kitchen tools such as the ones seen on TV.
How would you like to be able to upgrade your kitchen tools at 30% lower than all those branded tools you see out there in the market?
It would mean that you can now purchase those groovy looking graters, copper saucepans, high quality baking moulds, silicon bakewares, professional chef's knife & much more at affordable prices.
Would you support this new retail environment?
